brand identity

Foundation

Brand Strategy + Keywords

Package one

Whats Included:

You have a vision for your brand — a feeling, an aesthetic, a world you're trying to create. But right now your visuals don't match it. You're showing up with something cobbled together, and you know it's holding you back. The Foundation builds your complete visual identity from the ground up, so every touchpoint — your logo, your colors, your type — feels intentional, elevated, and unmistakably you.

Typography System

Moodboard + Creative Direction

Logo Suite (Primary + Submark)

6

5

4

3

2

1

Brand Guide + Launch Graphics

Color Palette + Usage Guide

A complete brand identity built for the travel and hospitality world. Strategy-first, visually editorial, and designed to grow with you — so you never have to patch together your brand again.

Foundation

the

WHOLE WORLD

Everything in The Foundation

Package Two

Whats Included:

brand + web

6

5

4

3

2

1

You're ready to stop doing things halfway. You want a brand and a website that work together — built at the same time, by the same person, with the same strategy running through all of it. The Whole World is for the founder who's serious about launching something that looks and feels exactly like the business they're building. No mismatched pieces. No starting over in six months.

Built to grow with you

Everything in The Destination

10+ page website

3 weeks start to finish

Unified brand + web strategy

Your entire visual world — brand identity and website — built together in three weeks. The most cohesive, complete way to launch or rebrand, and the fastest path from "this doesn't feel like us" to something you're proud to send people to.

whole world

the

DESTINATION

Website strategy

Package three

Whats Included:

website

You're doing incredible work in travel and hospitality. But when someone Googles you, your website isn't keeping up. A generic template or an outdated site is quietly costing you bookings, clients, and credibility. The Destination gives you a custom website that actually feels like the experience you're creating — so your first impression is as good as the real thing.

Custom Tutorial Handoff

Wireframing

6

5

4

3

2

1

5-Page Custom Build

Basic SEO Support

Mobile-Responsive Design

A fully custom website designed around your brand, your guests, and your goals. Built to convert browsers into bookings — and make you look like the established, elevated brand you already are.

destination

the

What you
Can expect

Schedule Call

We hop on a quick discovery call to make sure we're the right fit. No pressure, no pitch — just a conversation about where you're going.

01

Personalized 
approach

Every project starts with strategy. I get deep on your brand before I ever open a design file — so nothing is generic.

03

Once we align on scope, I'll send over a proposal and contract. Your spot is held once the deposit lands.

02 

achieve your
Vision

2–3 weeks later, you walk away with a brand or website that finally looks and feels like the business you're building.

04

Book service

(

The

Process

)

biltmore
illinois
rivian
roku
american airlines
leave no trace
saudi
crocs
microsoft
visit california
ikon
southwest
columbia
visit scotland
biltmore
illinois
rivian
roku
american airlines
leave no trace
saudi
crocs
microsoft
visit california
ikon
southwest
columbia
visit scotland
biltmore
illinois
rivian
roku
american airlines
leave no trace
saudi
crocs
microsoft
visit california
ikon
southwest
columbia
visit scotland
biltmore
illinois
rivian
roku
american airlines
leave no trace
saudi
crocs
microsoft
visit california
ikon
southwest
columbia
visit scotland

our founder has worked with:

- Tawa Sulaiman

“Highly recommend working with &SMWHR - Jess immediately understood my vision and helped refine my brand better than I could have imagined, delivering thoughtful, polished work across every asset. Don't you dare hesitate to book. Worth every dollar.”

A custom animated logo designed to bring movement, personality, and a more elevated feel to your brand.

The Easy Yes - The Easy Yes

A live 1:1 audit with actionable feedback on your branding, messaging, website, and user experience.

A free 30-minute call to talk through your brand, website, goals, and next steps.

Brand + Website Audit

creative Brand + Website Audit

logo animation

discovery call